Whether you have a business that provide solutions for a mostly local market or a global audience, applying a solid Search Engine Optimization (SEO) strategy is extremely advantageous. The SEO Advantage increases the visibility of your website, creates a user-friendly experience, and generates a steady flow of targeted traffic to your website among many other things. Below are just some of the benefits when using SEO.
1. ESTABLISHING BRAND RECOGNITION
Earlier on, many SEOs were only focused on ranking your website for a group of keywords. Just as Google has made regular updates to improve the search results, a good SEO strategy is one that has also evolved. Today, SEO provides laser targeted marketing to people actively looking for your services or product to solve their current problem.
2. Increased Conversion Rates
SEO leads have a 14.6 % close rate, while outbound leads (such as direct mail, print advertising, tv ads, etc.) have a 1.7 % close rate. Even if you overlook the cost savings of SEO, you can not overlook the incredible difference in conversion rates.
3. BETTER THAN PPC
With Pay Per Click (PPC), if you set your budget to low, your ads will not even be shown to numerous interested searchers. While PPC ads are a great way to supplement a digital marketing strategy, failing to include SEO would be a costly mistake.
4. CATERING TO MOBILE USERS
70% of all web searches originate from some sort of mobile device. A solid SEO strategy will insure your site is mobile friendly to accommodate mobile users. A solid strategy will also look at the variation between desktop searches and mobile searches. Doing this will allow you to capitalize on the fact that 70 percent of mobile searches lead to action on websites within one hour.
5. YOUR COMPETITORS ARE DOING IT
If it is a known fact that people search for businesses online and then take action with those businesses shortly thereafter in many cases, it is pretty clear that you need to be marketing to them online as well. If you fail to take advantage of online marketing, you are all but handing your potential clients over to your competition.
6. EXPENSE SAVINGS OVER TRADITIONAL METHODS
When is the last time you ran a newspaper ad? For many of you the answer is “I`m running one now”. While the effectiveness is a discussion we can save for a later day, the cost of reaching potential customers is clearly higher for newspapers. Digital marketing is hands down the least expensive method, not to mention the only method that reaches such a laser targeted audience.
7. DIGITAL IS THE FUTURE
While SEO has been around since the late 90s, we are now reaching a point where it is becoming a mainstream advertising method. SEO certainly helps you sell products and gain exposure, however it also allows you to share your knowledge with those seeking to better understand your product or service and the problems it can solve.
The savvy business owner understands, when planning their marketing budget, omitting SEO or other inbound marketing strategies from the plan would be a costly mistake.
To schedule a free, no obligation, consultation visit http://www.expertseogroup.net/discovery-form/