Have you noticed it yet? The backlinks you’ve been creating and purchasing for your website no longer have the same impact. Your website isn’t moving up the rankings like it used to with the backlinks you’re paying for, especially now that Google has implemented the latest link spam update this past December. Why is this the case? But, more importantly, what will you do about it?

Google’s algorithms have evolved and are now better at detecting spammy or low-quality backlinks. People used to try to game the system by buying a large number of low-quality backlinks in order to boost their rankings. However, Google has improved its detection and are now discounting all of these types of links, making them less effective.

Another reason could be that competition for specific keywords has increased, and the other websites ranking for those keywords have more diverse backlink profiles. In this case, simply purchasing backlinks may be insufficient to outrank your competitors.

It’s also critical to diversify your backlink profile by obtaining links from various sources, such as social media platforms, forums, and industry-specific websites. This will protect your website from future updates and provide you with a more natural-looking backlink profile.

Overall, it’s critical to keep up with the latest SEO trends and to be strategic about the backlinks you pursue. Building high-quality backlinks takes time and effort, but it can pay off in the long run by increasing the visibility and search engine rankings of your website.

You should also consider the quality of your website’s content. Google’s algorithms are designed to prioritize websites that provide their users with valuable, relevant, and high-quality content. Your rankings may suffer if your website’s content is thin, outdated, or of poor quality, regardless of the strength of your backlink profile.

You should also ensure that your website is simple to navigate and use, as this can have an impact on your rankings. If your website is difficult to use or navigate, you may experience a high bounce rate, which may harm your rankings.

Finally, think about the technical aspects of your website, such as loading speed and mobile friendliness. Because Google has stated that these factors are important for search rankings, it is critical that your website is optimized in these areas.

There could be a number of reasons for a decrease in the effectiveness of your backlinks. It is critical to keep up with the latest SEO trends and to concentrate on developing a diverse, high-quality backlink profile. You should also prioritize the quality and usability of your website’s content and ensure that it is technically optimized. You can help improve your website’s visibility and search engine rankings by doing the following.

Contact us at the Expert SEO Group if you want to focus on your business rather than worrying about backlinks. We’re always experimenting to see what’s working right now, and we’ve noticed a shift in how Google values your backlinks. It’s no longer about quantity, or DAS, or cloud links, or PBNs, or any of the other acronyms SEOs use to confuse you. Work with us and let us handle your backlinking, and you will notice a significant difference in your website rankings in just a few months. We promise it.