Why Reputation Management Is Crucial For Any Business
Your website showing on Page 1 of Google can bring in a flood of new customers. However, if a search for your business results in a handful of negative comments about your services or products on major review sites such as Yelp, Facebook, Google My Business, Yahoo Local, Angie’s List, Healthgrades, Rip Off Report, etc., then your conversion rations are not going to be as high as they could. The fact is, as much as 67% of consumers search online reviews of the businesses on Google’s Page 1 results before making a decision on where to go spend their money. If your business has 4 or more negative reviews showing up, as much as 70% of those potential customers will choose to take their business to one of your competitors. Our online reputation management services are specifically designed to help you understand what is being said about you and your business online, as well as aggressively moving negative and damaging reviews off of the first page of Google.
When two companies compete, it is always the one with a stronger reputation that gets the clients. Customers see good reputations as good service. People pay money to get the best service each and every time. Here are some tips to help you to manage the reputation of your business.
Follow through with your customers to keep your reputation good. This is even more important if your business is large. Customers would like to feel as if they actually matter to your company. Implement automated systems that will help you check in with them. You can also ask them to provide feedback on purchases they have made.
Take your time and think carefully before responding to any complaints. By keeping cool and carefully thinking of how you will respond online can keep your reputation intact. Before posting a reply to a complaint, read your answer several times. If possible, have an employee read the response to ensure it is appropriate.
When you speak with your audience, make sure that you do so in a conversational tone. People do not like the idea of business owners always speaking to them with marketing in their minds. While you do want to make a sale, you should never make a customer feel like this is your only concern.
Monitor what’s being said about you online. You don’t know when a negative comment is made so you have to check often. Stop them before they get high in the rankings. Try doing this at least one or two times a month.
Do not allow yourself to get upset with someone publicly has a problem with you. The best way to handle this is by offering them some type of solution. This will show anyone who is looking that you are willing to go the extra mile to make your customers happy.
Try looking into reputation management services. These services do cost a bit of money, but they can help you start a reputation, repair a reputation, or maintain a reputation. These are professionals. They can watch online activity for you, and they can help you both avoid and fight a negative reputation.
Social media can sometimes seem like it gets out of hand if you’re not looking. It can blow up in a good way, but the wrong people can gain access to the wrong things or put something out there that makes you look bad. So, you don’t want the liberties of social media showing your business up.
Make sure you welcome complaints. Customers may wish to leave bad reviews due to no apologies or follow-ups to issues. Try including a complaint form that is highly visible and easy to use on your website. Respond to them all. They will know that you’ve heard them and that you’re dealing with the issues. This can help you decrease or eliminate negative reviews.
It takes effort to effective manage your business reputation. If you have a reputation that does poorly, it’s a good thing to do your damage control fast. Reputations that aren’t managed well will make you lose clients eventually. For most small business owners it is more cost effective to outsource this important job to a professional reputation management services company. The Expert SEO Group is such a company.
For more information how our reputation management services can help your business, call us @ 800-762-4708